Building a Strong Brand Identity Using Website Builder Software
A business’s brand is more than a logo or a name. It is a combination of all the ways that customers recognize and remember your company, from the paint colors used in your office to the fonts and tone on your marketing materials. This image is what separates you from the competition, makes your audience want to patronize you, and attracts new clients.
Your online presence plays a significant role in your brand identity. This is why it is so important to create a site that aligns with your brand’s personality and goals. Website builder software can make this process much easier by allowing you to customize all the different aspects of your site’s design to fit with your branding needs.
The visual (symbol or illustration) aspect of your brand is arguably the most obvious, and is often the first thing that people associate with your business. Think of the Nike swoosh or Apple’s apple as examples of iconic logos that have become synonymous with their respective companies.
Aside from the logo, other visual elements that can be part of a brand’s identity include colors, fonts, and imagery. Choosing a color palette that is consistent with your brand identity will allow you to create a website that feels like it belongs to your business. If you choose to use a lot of bright or bold colors, this can help establish a fun and energetic feeling, while a website with a more minimal design can give off a sophisticated, elegant feel.
Branding fonts can also say a lot about your business. A large and chunky font can communicate a serious, authoritative feeling, while a light and clean font can convey a more professional and modern image. There are even display fonts that can have a more unique style, such as outlines, shadowing, or a more artistic/hand- drawn edge to them.
These fonts can add a very distinct touch to your brand and will help it stand out among competitors.
Similarly, the images you use on your website can have a significant impact on how people perceive your business. Using stock photos can make your site look cheap and amateur, while custom-designed illustrations or photos of your location and team members can give off a more trustworthy vibe. Moreover, avoiding the use of stock photos and instead opting for user-generated content can actually increase your SEO standing since Google favors sites with genuine content.
Functionality is another important aspect of your website to consider when it comes to brand identity. Changing the way your website works by creating a new navigation system, implementing animations, or uprooting expectations can signal to your audience that your business is an innovator in your industry. However, if your website is built on professionalism and tradition, these types of changes may not be a good idea.
In short, the branding elements that can be changed on your site are virtually endless, but it is essential to ensure that they all work together in a cohesive and meaningful way to reflect your brand’s identity and attract your target market. Website builder software can make the process of constructing your ideal website easy by providing a variety of templates and themes that are ready to be customized with your brand’s identity in mind.
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In 2019, I embarked on my journey of discovering the amazing marketing systems and tools that are leveraged online to help any business, not only to survive, but grow and thrive.
Having worked many jobs across diverse industries, I recognized my job security and livelihood were dependent on a business having a proven system in place for consistently gaining customers and clients. With this understanding, I had the desire to secure my livelihood well beyond retirement by venturing out and building my own business.
In the process of venturing out and establishing my business, I have discovered the fundamental marketing systems and tools necessary for fostering online growth in my business. It is my desire and passion to share these exact marketing systems and tools with businesses in all industries worldwide, as well as with aspiring entrepreneurs who dream of building their own businesses.
Jared Pratt
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